As new platforms and technologies mature, the rules of marketing for technology companies are constantly changing. This week is all about learning the latest strategies, “growth hacking” tactics, and tools to generate distribution and traction for your product. Assignments include identifying and building relationships with the key influencers in your industry, building a PR and distribution strategy, developing a company blog and social media presence, and more.
- Identifying up-and-coming tech trends and how it affects entrepreneurs in kick-starting their business
- Finding a niche by validating customers’ pain points in a crowded market
- Narrowing the talent, technology and strategy gap to achieve business growth plans
The talk focus on the technology imperative in the world of business and entrepreneurship and an introduction to publicly available tools in the market useful in business planning, development and execution.
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A talk on the difference between life in a startup vs life in a corporate.