Lecture focuses on latest development of epublishing / digital publishing, including trends, market penetration, business models, monetization, as well as digital production technologies, workflow and tools.
Provides an introduction of Handheld Culture and Chinese ebooks to students at the University of Southern California
The talk will focus on digital publishing, including trends, business development, monetization, business models, market development and competition, audience trends and behaviors, in Hong Kong and Asia.
Talk - Leveraging technology in marketing strategies to create strong brand awareness, Marketing Magazine CMO
- Introduction of Handheld Culture's recently launched product, NGP
- Latest trends in eBooks and eReading
- The role of technology in Handheld Culture's marketing
- Latest trends in Kinect development and prototypes showcase
Backchat will be looking into the future of books. Will book worms have to get used to e-copy? And where is the publishing industry heading?