Howard Kwong

Technologist, entrepreneur and public speaker

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Talk - Smart Data and Innovative Marketing @ InnoDesignTech Expo

  • Hong Kong Exhibition Center (map)

Is it true that data-driven companies perform smarter? In this seminar, digital marketing specialists and data scientists will take you through the journey to explore how data analytics can bring you closer to your consumers. The session will cover some analytic platforms and tools designed to equip brands, SMEs, marketers alike with social media insights so audience can harness the power of marketing independently and achieve better business decisions. Practical case studies will be reviewed to evaluate data management approach which business can drive effective marketing strategy with a return on investment.