Is it true that data-driven companies perform smarter? In this seminar, digital marketing specialists and data scientists will take you through the journey to explore how data analytics can bring you closer to your consumers. The session will cover some analytic platforms and tools designed to equip brands, SMEs, marketers alike with social media insights so audience can harness the power of marketing independently and achieve better business decisions. Practical case studies will be reviewed to evaluate data management approach which business can drive effective marketing strategy with a return on investment.
Commentators describe any change to status quo that impacts everyone as “disruption”. From the invention of radio in the 1880s to autonomous vehicles moving on to the streets now, disruptive innovation is industry independent, can upend the status quo and create new market opportunities. In recent years, we have seen Amazon and Uber disrupting well entrenched sectors like logistics and transportation. How does innovative logistics create disruption in the marketplace? How does it benefit the consumers? What kind of economic opportunities does it bring?
Data access and real time analytics have become the buzzwords in the world of on-demand Economy, but what kind of roles do they play in operating an on demand business? Can on-demand business survive without leveraging big data? What kind of competitive edge can real time analytics bring to the table? From consumer behavior discovery to capacity planning to service matching, learn how big data plays both a strategic and tactic role in the operation of an On-Demand business.
Do You Know? All we seem to be hearing and reading about these days is the impending world revolution driven by smarter, "more human" and pervasive artificial intelligence, big data and robotics. Terms like singularity, abundance, convergence, hyper-automation, roboadviser, IoT, machine learning, Watson and AlphaGo are now an integral part of our conscious lexicon. We are seeing an accelerating tsunami of computing, storage and tech driven analytical power connecting billions of devices, smart phones and other "clients" with astoundingly dynamic oceans of knowledge and limitless possibilities.
We "know" this and if you are like many of us, we aren't sure how to feel about it let alone do something about it (if anything)!
TEDxHongKong is pleased to announce TEDxHongKongSalon "I Know," a very special salon on Friday July 15th at KPMG's Office in Hysan Place Causeway Bay for an afternoon of thoughtful conversation, sharing and learning. We will be joined by a select group of world class technologists, innovators, thinkers and industry leaders who will be with us in Hong Kong to give TEDx talks and participate with the TEDx community in Hong Kong in an immersive, open and authentic TEDxSalon environment.
As new platforms and technologies mature, the rules of marketing for technology companies are constantly changing. This week is all about learning the latest strategies, “growth hacking” tactics, and tools to generate distribution and traction for your product. Assignments include identifying and building relationships with the key influencers in your industry, building a PR and distribution strategy, developing a company blog and social media presence, and more.
- Identifying up-and-coming tech trends and how it affects entrepreneurs in kick-starting their business
- Finding a niche by validating customers’ pain points in a crowded market
- Narrowing the talent, technology and strategy gap to achieve business growth plans
Facebook and the University of Hong Kong are partnering to host discussions with a select group of experts and key influencers across APAC from a range of disciplines (academia, consumer groups, policymakers, business etc.) with diverse views on topics surrounding data driven economy.
- Utilising cloud, IoT and big data analytics to foster digital innovation and create new growth opportunities
- Better mastery of data overload and data silos to extract useful insights and increase ROI
- Improving cyber security efforts and creepiness for consumer privacy, data protection and fraud
The talk focus on the technology imperative in the world of business and entrepreneurship and an introduction to publicly available tools in the market useful in business planning, development and execution.
Email here for deck request
The tech industry is growing at a rapid pace and web development skills are in high demand. A lack of skilled professionals means that you get to define your own career trajectory. Meet the experts working in tech in Hong Kong and learn about how you can get in on the action and take steps forward in your career.
A talk on the difference between life in a startup vs life in a corporate.
A talk on the art of cutting cost while investing in innovation via Amazon Web Service product and services at SCMP
Companies in Hong Kong are hiring like crazy and often provide incredible opportunities for employees to make a big impact from day one. However, knowing that any new employee will be given this level of trust and responsibility means that both startups as well as large corporates take a very cautious approach to hiring their next teammate.
The purpose of this workshop is to help you start thinking about all the ways you can make yourself the next perfect hire. From the very basics of finding out where your ideal teammates spend their time, really wowing with your background, structuring your digital CV, networking with the right people both online and offline, to understanding what recruiters find when they Google you - this information will help you craft your perfect candidate pitch.
A talk on the career and life of a technologist
Lecture focuses on latest development of epublishing / digital publishing, including trends, market penetration, business models, monetization, as well as digital production technologies, workflow and tools.
Provides an introduction of Handheld Culture and Chinese ebooks to students at the University of Southern California
The interview focus on the success of Social Media Week Hong Kong (SMWHK) 2012, the advisory team involvement at SMWHK, specific events during the week, and trends in the digital and mobile platform in 2012, from the perspective of digital professionals in Hong Kong.
The talk will focus on digital publishing, including trends, business development, monetization, business models, market development and competition, audience trends and behaviors, in Hong Kong and Asia.
Talk - Leveraging technology in marketing strategies to create strong brand awareness, Marketing Magazine CMO
- Introduction of Handheld Culture's recently launched product, NGP
- Latest trends in eBooks and eReading
- The role of technology in Handheld Culture's marketing
- Latest trends in Kinect development and prototypes showcase
Backchat will be looking into the future of books. Will book worms have to get used to e-copy? And where is the publishing industry heading?